On 22 de November de 2018
It may happen to a lot of people, if it hasn’t happened to everybody: there is an important meeting happening, the agenda is being followed, and everybody starts suddenly to discuss the “Shazam” subject. You believe you have never listened to this and just agrees saying “I know” until the meeting is over and you google it to know what is the meaning of “Shazam”.
When we are in the knowledge process and even starting some project that evolves all the digital marketing universe, it’s common to find ourselves in a range of terms and abbreviations that we don’t know or that we still don’t understand very well what they mean.
In order that you don’t have to overthink digital marketing acronyms and abbreviations, we have created a brief digital marketing dictionary! There is nothing more annoying than being lost in some team or client meeting, that’s why we are here to help you
Brief digital marketing dictionary
1 – Banner
It's an ad format in video or image format, added on websites, blogs, apps and even video players. They are usually sponsored or positioned with the goal of taking the user / visitor to a specific destination, such as landing pages, product page in a virtual store or social network.
2 – AIDA
The meaning of this acronym means - attention, interest, desire and action - and it relates to the process of interest and of building relationship between a company or product and its prospects.
3 – Buyer Persona
This is a slightly more complex concept ... Briefly we can say that the buyer persona is the "ideal client" profile of a business. The buyer persona must be well defined and it is critical for the digital marketing strategies to really work properly.
4 – Blog
It was thought to be a type of virtual diary; the blog was consecrated as a very precious online marketing strategy. With it, companies talk about their services or products, comment on market trends, offer relevant materials to their prospects and, of course, promote their projects and success stories.
5 – CRM
This is the acronym for Customer Relationship Management. It includes the organization of meetings, feedbacks, conversations, exchange of emails, calls, etc. to get to know your customer deeply, to develop the most assertive business strategy and commercial approach, and to know how to satisfy your needs.
6 – Call to action (CTA)
Call to action is a phrase or button that induces the user to perform a specific action. It can be a "click here to receive a quote" or a "click here to receive news", for example.
7 – Click Through Rate (CTR)
This is the acronym for Click Through Rate, it is calculated to correspond to the percentage of people who, when impacted by a link actually clicked on it. This is an extremely useful metric for measuring the success and return on investment of an email marketing or ad campaign on social networks, for example.
8 – Engagement
Engagement is the interactions that occur between potential consumers or prospects and the contents, publications, and announcements published by a company. If we were thinking about Instagram, the engagement could be measured by likes, or comments, for example.
10 – Sales funnel
Briefly, the sales funnel is a marketing strategy focused on producing "phased" content, based on the phases of a user's purchase journey.
The contents of the funnel top are usually related to the presentation of a problem or issue to your prospects, the contents of the funnel's middle are part of a “convincing” process and improving the relationship and the funnel bottom content are the completion stage of the process, that is, making the prospect become a client.
11 – Leads generation
The term "Generate leads" actually means turning visitors/users of your website, blog and social networks into Leads, that is, into potential customers. This happens when visitors/users become interested in the material offered by a company and in exchange for its interesting contents they provide their contact information so that the company can initiate a closer and assertive communication with them.
12 – Keyword
Keyword is a basic foundation of digital marketing. It is a word or set of words that synthesize the idea of a term that people type into search engines to be directed to the content they want or are looking for.
Do you want an example? When you want to hire the services of a locksmith in your area, for example, you google "24h/7 locksmith". The quoted phrase is your keyword.
13 – Landing Page
<span style="font-weight: 400;"Landing Page is the destination of a user that clicks on a sponsored link or banner, which are part of a digital marketing campaign. Usually they are pages focused on converting users into leads and always seek to make a value offer.
The goal of a landing page should always be very clear, so that the user is induced to perform the strategic action, such as downloading the eBook or signing up to receive your newsletter with offers.
14 – Sponsored Link
In summary, the sponsored link is a paid ad, and is usually displayed prominently on a site, app, or video. The biggest reference in sponsored links in the market is Google Ads.
15 – Meta Description
It is a summary of the contents, usually placed in the programming of sites to appear as a summary of the contents. The goal is to attract visitors to the site by explaining through the summary what content is available on that page.
16 – ROI
It stands for “Return On Investment”. It is a basic calculation that shows the relationship between the money you earned and the money that was invested in a marketing action. With calculated ROI, you can discover the effectiveness of your digital marketing actions and whether your strategy needs to be redesigned or not.
17 – SEO
SEO stands for Search Engine Optimization. The goal of SEO is to make the pages of a site "rise" in the ranking of search engines, especially Google, always appearing among the first search results increasing the chances of users visiting the site.
18 – Opening Rate
The opening rate is the percentage of contacts that have opened the emails sent by email marketing campaigns. It may also refer to the percentage of leads that opened the emails sent by automation campaigns.
19 – Conversion Rate
It is the percentage of users who meet the established goal and who become prospects or potential leads in your digital marketing actions. Among the possible conversion goals are downloading an eBook, asking for an online quote or watching a webinar.
20 – Webinar
They are contents in a video format, which can be live or recorded, and that are made available to prospects of a company. It can be a mini course, a class or even a debate about the products and services or about the market of the company that is promoting the webinar.
We hope this brief digital marketing dictionary has clarified some terms of the market for you. Got any questions? Do you want us to explain some other term? Comment below!